BIG Summer Sale
to Aug 11

BIG Summer Sale

Set some time aside for our BIG Summer Sale, August 8-11! We've been busy creating amazing deals for our dance community! It’s our biggest sale of the year!

- Hundreds of leotards marked down to under $20
- Leather ballet slippers as low as $3
- Steep discounts on select dance tights
- Discontinued character shoes as low as $6!
- Our famous "$6 & Under" table will be fulll!!!!!
- Great deals on Booties, shorts, bra tops, leggings, sweaters and skirts. Something for everyone!
- We open our shop into the studio for lots of shopping space!
- Online shopping is available for most sale items. Sale items will appear online at noon on August 8. Not all sale items are available online.

Shop hours for the sale:

  • Thursday: 12-7

  • Friday: 12-6

  • Saturday: 11-5

  • Sunday: 12-4

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Elektra Pointe Shoe Fitting Event and Celebration!
3:00 PM15:00

Elektra Pointe Shoe Fitting Event and Celebration!

Have you seen Elektra? This amazing reinvention of the traditional pointe shoe is going to be released this summer. We are celebrating by hosting a fitting event, flash sale and fun-filled evening!

Fitting Event: Be one of the first dancers to try on this next generation pointe shoe! So Danca will be sending one of their pointe shoe fitting experts to the event so that dancers, parents and teachers can learn about this exciting new shoe, directly from the team integral to the pointe shoe reinvention process.

No purchase necessary to try on Elektra. We do recommend making an appointment. Register for your appointment to try Elektra here.

We are currently the only authorized Elektra retailer in Michigan, so we expect there to be quite a buzz!


  • Everyone who tries on Elektra will get a free gift!

  • Free pair of So Danca tights with every pre-order of Elektra pointe shoes.

  • Everyone who tries on Elektra will be entered in a drawing for a Gift Basket that includes a $50 Gift Card for the shop!

Sale: We will also be celebrating Elektra’s release by offering 20% off all So Danca products in the store for anyone who tries on Elektra. Ballet slippers, character shoes, tap shoes, lyrical shoes, leotards, bra tops, shorts, leggings and studio warm-ups…. Everything that we have by So Danca will be 20% off for anyone that tries on Elektra.

Refreshments: Yes! We said it was a celebration, right?

Why try Elektra? You may have a pointe shoe that you love already, and that is totally ok! There won’t be any hard sales at the event, and we will always continue to carry a diverse mix of premium quality pointe shoes to offer to meet the needs of local dancers. However, if you think you might like to just test out another option…. Consider this:

  • Elektra will outlast all traditional pointe shoes. Testing shows that Elektra will last twice as long as most shoes currently on the market.

  • Elektra has interchangeable shanks. This means you can use the same shoe for partnering work and for demi-pointe! Have one foot that has different support needs than the other? No problem!

  • No need to break in your shoes. They will feel perfectly broken in, right out of the box!

  • They are stunning! So Danca has created an almost seamless shoe by eliminating the waist seams, heel binding and drawstring casing. This shoe will hug your foot perfectly!

  • After three years of design, testing and analysis, the Elektra was born to help facilitate dancers perform to their potential while minimizing stresses on the body. Thoughtful design to allow complete foot articulation and proper foot placement have been incorporated into the design.

  • There are a lot more great features to Elektra, but we’d like you to come see and try them in person!

  • Not a pointe dancer yet, are a parent or dance teacher and just want to find out more about Elektra? No appointment is necessary and you can stop in anytime during the event to learn more about Elektra!

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11:00 AM11:00

Downtown Kalamazoo Chili Cook-Off 2019

Our "We Don't Do Beans Texas Chili" has been getting great reviews and a following! Stop in to taste what people are talking about and try entries from over thirty downtown restaurants and businesses. 

Stop by Consumers Credit Union to pick up your Bingo Card to track your tasting and for your chance to win prizes. Chili Cook-Off is free, but you might want to purchase a commemorative tasting spoon.

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Sidewalk Sale
to Jul 28

Sidewalk Sale

  • The Station: Dancewear and Studio Rental (map)
  • Google Calendar ICS

Our biggest sales event of the year! You are sure to find deals and steals! Steep discounts on leotards, activewear, tights, shoes and studio warm-ups. Some items marked up to 75% off! Sometimes we get a great deal from our vendors and pass the savings directly on to you, just in time for back-to-dance shopping!

Special deals and surprises sent to our customers on our email list. Be sure you are on the list and checking your email! All customers on our email list all receive additional savings on clearance purchases and the chance to win something else. Examples of some of last year's special giveaways: a pointe shoe key chain, a pair of tights, additional % off clearance, voucher for an additional $50 of clearance items, etc. You can't win if you don't open your email! 

Sidewalk Sale Hours:

Thursday, 7/26: 10am-7pm

Friday, 7/27: 10am-8pm

Saturday, 7/28: 10am-6pm

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9:00 AM09:00

Girlfriends Getaway

Get away with your girlfriends for a fun-filled day of pampering, shopping and laughter!

Experience the diverse activities and events that Downtown Kalamazoo has to offer. You can do all the things you love, you've always wanted to try, or you can choose to sit back, relax, and unwind--it's your choice!

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At The Station, we'll be helping girlfriends pamper their skin. Check out all of the fun events at Girlfriends Getaway.

At The Station, we'll be helping girlfriends pamper their skin.

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11:00 AM11:00

Downtown Kalamazoo Chili CookOff

Our "We Don't Do Beans Texas Chili" has been getting great reviews and a following! Stop in to see what people are talking about and try entries from thirty downtown restaurants and businesses. 

Stop by Consumers Credit Union to pick up your Bingo Card to track your tasting and for your chance to win prizes. Chili Cook-Off is free, but you might want to purchase a commemorative tasting spoon.

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Small Business Saturday
10:00 AM10:00

Small Business Saturday

Small Business Saturday is a great way to show your local small businesses that you are happy to have them in your community. We will be having some special promotions today. Whether you are window shopping or doing some serious holiday gift shopping, we hope you will stop in and say, "Hi".



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to Jul 30

2017 Sidewalk Sale

For a few days each summer, we expand our shop's footprint into the studio and the alcove for the biggest sale of the year! 

Wednesday, July 26: Shop 12-7pm (An early start for our E-mail friends and social media followers)

Thursday, July 27: Shop 9-8pm

Friday, July 28: Shop 10-9pm

Saturday, July 29: Shop 10-6pm

Sunday, July 30: Shop 12-4pm

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12:00 PM12:00

Ballet Bun 101 Class

Are you clueless how to do your dancer’s hair in the perfect ballet bun? Join us for our Ballet Bun 101 Class to learn how to twist even the most unruly hair into a sleek, elegant ballet bun! 

Join us for this fun event! You’ll leave feeling confident in your bun making skills just in time for recital season. Ballet Bun 101 is open to all dancers in the community.

Ballet Bun 101 Class

What: Learn how to create classical ballet’s iconic up-do!

When: Saturday, May 13th

Time: Noon-1:00pm

Where: The Station, 169 Portage Street, Kalamazoo, MI 49007

Fee: $5.00 per dancer, parents free

Perks: Dancers will receive a $5.00 gift card to use towards their bun supplies and a Ballet Bun 101 course completion certificate.

Hosts: The Shop at The Station and Ballet Kalamazoo

Questions: Call Jennifer with The Station at 269-870-5226 or Amy with Ballet Kalamazoo at 269-267-6681

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9:30 AM09:30

Girlfriends Getaway Activities and Fashion Show

The Station will be hosting several activities for Girlfriends Getaway 2017! Check out the website for the whole list of things to do with your girlfriends, moms, daughters, etc.!

The Station will be hosting:

  • Several sessions of our Scrub Station: Pamper your hands! With over a dozen scents to choose from, you will sample two or more options of our of all-natural face and body scrubs and leave with silky, soft hands. 

  • Make and Take Texture Scarf: There is more than one way to wear tights. Learn how to make an infinity texture scarf out of tights. Skills required for this activity: Not many... If you can cut fabric into imperfect strips and tie knots, you can do this activity.

  • Mini Pedi: Have a seat and reward your feet! Soak your feet and re-energize them with an all-natural sugar scrub. You'll go home with tips on how to keep your feet looking great with less lotion and a 2oz sample size of Happy Feet Foot Scrub. Your feet will thank you!

  • Honey of the Hive will be hosting two free bellydance classes.

The Station will also be participating in the Fashion Show, showing off a few of our favorite dancewear and activewear options.

A full day of fun with your girlfriends in Downtown Kalamazoo!

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11:00 AM11:00

Chili Cook-Off

We are one of over 40 participating downtown businesses! Come try our "We Don't Do Beans Texas Chili". Our unique take on traditional chili heat is sure to surprise and make you wonder why people ever added beans in the first place.

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5:00 PM17:00

Art Hop

For the December Art Hop, we welcome the middle school students of Paramount Charter Academy

Paramount's pop-up gallery will feature artwork across several mediums. Refreshments provided.


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2:00 PM14:00

Auditions for Moscow Ballet's The Great Russian Nutcracker

Moscow Ballet is coming to Kalamazoo and will perform the Great Russian Nutcracker with the help of a cast of 60 local dancers.

Dancers from all local studios are welcome to audition. A representative from Moscow Ballet will conduct the auditions, cast parts and set the choreography. Dancers will rehearse locally, in preparation for the performance at Miller Auditorium on December 6.

The Great Russian Nutcracker is a great opportunity for dancers to perform on a big stage with professionals and live orchestra. 

Interested dancers should register for auditions

Dancers should wear a black leotard, pink tights and ballet slippers. More advanced dancers should bring pointe shoes. All dancers should wear hair in a bun or pulled off the face, for shorter hair styles.

Recommended ages are 7-17 years old, however, mature 5 and 6 year olds may audition. No prepared audition piece is required.

There is no audition fee. There is a $50 participation fee for the final cast.

Questions? Contact Academy of Dance Arts or The Station!

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5:00 PM17:00

Art Hop

Join us for September Art Hop in Downtown Kalamazoo!

Our pop-up art gallery features:

  • Watercolors by Alecia D. Cross 
  • Carvings by Curly
  • Catered refreshments and beverages
  • Decor and coordination by Mingle Events and Consulting

Free event

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