BIG Summer Sale 2023
Jul
1
to Jul 9

BIG Summer Sale 2023


Make time in your schedule for our BIG Summer Sale. Shopping for our fantastic deals begins July 1 and continues through July 9. We’ve been busy marking things down and adding new deals to the sale!

  • Hundreds of leotards and dancewear apparel items marked down to $20 or under.

  • Our famous "$6 & Under" table will be full (maybe overflowing this year)!!!

  • Great deals on leotards, shorts, bra tops, leggings, tights, sweaters and skirts. Huge discounts on discontinued items. Something for everyone!

  • Our back studio will be full with sale items!

  • Online shopping is available for most sale items. Sale items will appear online on July 1 at midnight.

  • Not all sale items are available online (but most are online). Online orders will be fulfilled asap, but some items may become unavailable if in-person shoppers purchase them before fulfillment.

  • You can purchase all your regular back-to-dance items during your visit, even if it isn’t one of the sale items.

  • Pointe shoe fittings require an appointment so we can provide you the attention required.

  • All purchases of sale items are final sale and no returns/exchanges. Choose your treasures wisely! As always, we can answer questions about items prior to your purchase.

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Gaynor Minden Fitting Event
Aug
10
11:00 AM11:00

Gaynor Minden Fitting Event

Our first fitting event since the beginning of 2020! Sign up and try out Gaynor Minden's longer lasting pointe shoes and see if they work for you!

Gaynor Minden Regional Manager and fitting specialist, Anna Pearson, will be joining us for the day to help local dancers, find their perfect Gaynor Minden pointe shoe. Whether you are hoping to tweak your current Gaynor Minden shoes, have questions regarding your current shoes or you are looking for a complete pointe shoe overhall, we hope you will consider taking advantage of this opportunity!

Appointments required. No purchase necessary. Community event: all dancers welcome!

All participating dancers will receive a free pair of Gaynor Minden Modern Mesh Tights and a raffle entry for our event giveaway (A GM Studio Bag and Roller Kit, a prize worth over $125!).

If dancers are under 18 years of age, parents/guardians should register for the dancer.

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Nov
12
to Nov 13

Bloch Friday Sale 2021

Our Annual Bloch Friday Sale!

  • Shop in-person: November 12, 12 to 10pm.

  • Shop online: November 12, 12pm to 9am on November 13.

  • All regularly priced Bloch and Mirella leotards, shoes, tights and apparel is 20% off.

  • Bloch and Mirella clearance items will be an additional 20% off the lowest marked marked price.

  • All items are available in the shop or online. Online purchases can be shipped or picked up curbside or in the shop.

  • Spend over $50 in-person on Bloch items and receive a free gift. Some free gifts will be extra fantastic.

  • We will not be able to do pointe shoe fittings during the sale day. If you know your pointe shoe size (or have purchased from us previously) and just want a duplicate of the size you have, let us know and we can get a pair ready for you for the sale day.

  • To shop online, visit our e-commerce site . Use BLOCHFriday21 for your discount code at checkout.

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BIG Summer Sale 2021
Jul
21
to Jul 31

BIG Summer Sale 2021


Make time in your schedule for our BIG Summer Sale. Shopping for our fantastic deals begins July 21 and continues through July 31. We’ve been busy marking things down and adding new deals to the sale!

  • Hundreds of leotards and dancewear apparel items marked down to $20 or under.

  • Discontinued character shoes as low as $6!

  • Our famous "$6 & Under" table will be fulll!!!!!

  • Great deals on leotards, shorts, bra tops, leggings, tights, sweaters and skirts. Huge discounts on discontinued items. Something for everyone!

  • We open our shop into the studio for lots of shopping space!

  • Online shopping is available for most sale items. Sale items will appear online on July 21 at midnight.

  • Not all sale items are available online (but most are online). Online orders will be fulfilled asap, but some items may become unavailable if in-person shoppers purchase them before fulfillment.

  • You can purchase all your regular back-to-dance items during your visit, even if it isn’t one of the sale items.

  • Pointe shoe fittings require an appointment so we can provide you the attention required.

  • All purchases of sale items are final sale and no returns/exchanges. Choose your treasures wisely! As always, we can answer questions about items prior to your purchase.

Covid updates:

  • Masks are only required on Mondays. Everyone is welcome to make their own masking decision on the other sale days. Staff will do the same.

  • When possible, please leave non-shoppers at home.

  • Please stay home if you are sick, have had close contact with someone who is sick or are awaiting covid test results.

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Nov
20
to Dec 19

Holiday Gift Faire

Visit our holiday pop-up gift shop. We’ve brought in lots of giftable items, just for the holiday season. You are sure to find something for most of the people on your shopping list.

  • Stocking stuffers

  • Handmade bath products

  • DIY Kits

  • Puzzles and Games

  • Handmade Jewelry

  • Fun desk accessories

  • More surprises + all the regular dancewear, warm-ups and accessories we regularly have in the shop.

Shop two different ways:

  1. Shop online and choose curbside pick-up or shipping. Our Holiday Gift Faire Collection goes live November 20, at noon and continues to December 19.

  2. Make an appointment to shop in person. From November 20-25, we’ve expanded our shop into the studio and created a festive space to shop with a lot of space and not a lot of people. Arrangements can be made to shop solo, just let us know. Appointments resume November 30 in our smaller shop space, just one family group at a time. December 19 is our last appointment day before the Christmas holiday.

  3. Hybrid: Want to shop from home, but would like a closer look at some of the items before checking out? Personal shopping assistance is available! We can schedule a live video call to answer questions about products or send you additional video clips/photos about the products you are most interested in. Contact us for assistance.

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Nov
20
to Nov 25

Bloch Friday Sale

Our Annual Bloch Friday Sale, like lots of things in 2020, is going to be slightly different.

  • The sale will last a little longer than previous years. The sale runs from November 20 at noon through midnight, November 25.

  • All regularly priced Bloch and Mirella leotards, shoes, tights and apparel is 20% off.

  • Bloch and Mirella clearance items will be an additional 20% off the lowest marked marked price.

  • Appointments required to shop in-person during the sale. Click here for appointment link.

  • All items are available in the shop or online. Online purchases can be shipped or picked up curbside.

  • Spend over $50 in-person on Bloch items and receive a free gift.

  • To shop online, visit our e-commerce site (sale prices at checkout and clearance items load on 11/20 at noon.

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Oct
10
to Nov 15

Ballet Rosa 2021 Soloist x Retailer Program - Ambassador Search

Do you love Ballet Rosa products? Have you wanted an opportunity to be a brand ambassador? Now is your chance! We are very excited to announce that we are looking for our own Ballet Rosa Soloist. This year’s Ballet Rosa ambassador search allows each Ballet Rosa retailer to select their own dancer to be part of the ambassador program.

Apply with The Station by following the steps below:

  1. Post a photo/video/boomerang wearing Ballet Rosa

  2. Tag @ballet.rosa

  3. Tag @thestationdancewearkalamazoo

  4. Include the hashtags #balletrosa and #soloistxTheStation

  5. Have your profile public

  6. Send a message to @thestationdancewearkalamazoo that includes your first name, last name, age and studio.

  7. We will acknowledge receipt of your entry by liking, commenting and/or sharing your post.

  8. Our search ends November 15th. The Ballet Rosa 2021 official soloists will be announced on Ballet Rosa’s instagram on December 12th. We look forward to seeing your application.

Official Ballet Rosa Soloist x Retailer Entry Rules:

When applying to be a Ballet Rosa Ambassador, the applicant dancer:

  1. Can only choose and apply with 1 store

  2. May post more than 1 photo/video to apply

  3. May apply with a non-local store

  4. Should not have a contract with another dancewear brand during 2021

  5. Should purchase their Ballet Rosa products from the store with whom they are applying

  6. Finally, we welcome everyone to apply! There are no age limits.

During the 2021 Soloist x Retailer program:

  • Ballet Rosa Soloist will need to keep their dance account public.

  • Soloist will need to visit the shop to pick up their Ballet Rosa product packs. (six product packs during 2021).

  • Soloist will post about their Ballet Rosa products throughout the year, tagging @BalletRosa and @thestationdancewearkalamazoo

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Oct
3
to Oct 25

Skeletour Downtown Kalamazoo 2020

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Visit Downtown Kalamazoo this month and meet 52 skeletons, dressed to amuse and spook.

  • Visit our skeleton, take a photo, post it and tag us on Instagram or Facebook and get entered to win one of four Spooky Mystery Boxes. (see all the rules below).

The Downtown Kalamazoo Partnership and sponsors have created a fantastic lineup of fun activities. Visit their link for all the details on:

  • Skeletour Map

  • #Skelfie Scavenger Hunt

  • Skeletour Puzzle Trip

  • And all the other fun activities!

Skeletour Spooky Mystery Box Game Rules:

  • Visit The Station now through October 25.

  • Take a photo of our skeleton (she is right in front of the shop). Composition and people included in the photo are the decision of the entrant. Just don’t take photos of others without their permission.

  • Post your photo on Instagram or Facebook. If you have a private account, you must screenshot your post and send it to us in a message so we see it. Tag us and your studio. We will like, comment, share or respond to your message when we see your post.

  • Entrants that post offensive, mean-spirited, etc. photos or captions will be disqualified. Let’s keep it positive, please.

  • Get an extra entry if your caption makes us laugh. We need a good laugh. That’s why you get extra credit 🤪

  • Four entries will be chosen and a Spooky Mystery Box will be filled with items in the entrant’s size. Each mystery box will have a retail value of at least $100.

  • Winners must pick up their prize by October 31.

View Event →
BIG Summer Sale 2020
Jul
27
to Aug 8

BIG Summer Sale 2020


Make time in your schedule for our BIG Summer Sale (Covid-style). We will be setting up appointments for all shoppers to shop our fantastic deals from July 27-August 8. We’ve been busy marking things down and adding new deals to the sale!

  • Hundreds of leotards and dancewear apparel items marked down to $20 or under.

  • Discontinued character shoes as low as $6!

  • Our famous "$6 & Under" table will be fulll!!!!!

  • Great deals on leotards, shorts, bra tops, leggings, tights, sweaters and skirts. Something for everyone!

  • We open our shop into the studio for lots of shopping space!

  • Online shopping is available for most sale items. Sale items will appear online on July 27 at 10am.

  • Not all sale items are available online (but most are online). Online orders will be fulfilled asap, but some items may become unavailable if in-person shoppers purchase them before fulfillment.

  • You can purchase all your regular back-to-dance items (except pointe shoes) during your visit, even if it isn’t one of the sale items.

  • All purchases of sale items are final sale and no returns/exchanges. Choose your treasures wisely! As always, we can answer questions about items prior to your purchase.

This year, we are going to need to run our sale a little differently to do our best to keep everyone safe.

  • Appointments will be required for all shoppers. Appointment times available here.

  • We will be limiting shopping times to three dance families at a time. When possible, please leave non-shoppers at home so we can stay within our capacity limits.

  • We will have a few designated appointments each week for shoppers wishing to have a solo shopping experience.

  • Masks required for staff and customers at all times.

  • We are unable to do pointe shoe appointments during the sale days. Please contact us about setting up an appointment outside of our sale-day appointments.

  • All apparel that is tried on will be quarantined for 48 hours before being put back on the sales floor. To allow for the best shopping experience for all, we will be staggering our sale-shopping appointments across two weeks.

  • Dancers may want to wear a leotard and tights to the sale. We will be cleaning fitting stations in between customers, but having some shoppers try on things outside of our fitting stations will help us out.

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Feb
21
to Mar 12

Passport Days

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There is nothing like travel to open your mind, stimulate your senses and enhance your joie de vivre. We are harnessing the excitement of traveling to new destinations into a unique shop event.

Dancers come to the shop to pick up their passport. Every shop day for the next several weeks will highlight a different destination and product category. Product drawings, free gifts, special deals and unique product experiences span our Passport Days to give dancers excellent excuses to stop in for their passport stamps.

Every shop visit earns a passport stamp. Earn 6 passport stamps during Passport Days and the passport holder (dancer) can purchase any one leotard in the shop for $20! WHAAAATTTT?????

Dancers need to pick up their passport and their $20 leotard in person, but parents can visit for passport stamps solo.

Follow us on Instagram or Facebook to see more details of each daily feature. You can also click on the interactive calendar below for more information about the daily feature.

Passport Days Rules & Information:

  • Dancer must be present to pick up passport. One passport per dancer.

  • Dancers may pick up their passports, February 19 through March 20. Passport stamps and daily features begin on February 21. The last day to collect passport stamps is March 22.

  • Specifics of each daily destination theme and deal can be found on our ecommerce site, Instagram and Facebook. 

  • A family member of the passport holder may bring in the passport for a daily stamp, if the dancer is unavailable to vist the shop that day.

  • You can earn one free stamp by posting something about Passport Days on your social media. Post must tag us at @thestationdancewearkalamazoo and include #passportdays. We will like or repost your posting when we see it. If you have a private account, you will need to screenshot the post and message us with the photo.

  • Daily sales are available to anyone, even customers not participating in the entire Passport Days event. Click on the interactive calendar below to see the daily flash sale items.

  • Some daily theme free gifts and activities will only be available to the passport holder (dancer). Passport stamps can still be earned on those days by family members, but the free gifts will only be available to passport holders. Daily specifics will be shared on our website and social media.

  • Passports must be presented to earn a stamp. No purchase is required to collect a passport stamp.

  • Collect 3 stamps and get a limited edition sticker. Collect 6 or more stamps and get a sticker and $20 leo certificate.

  • You will get an email when your $20 leotard certificate is ready. All $20 leotard certificates must be redeemed by April 12. We will not be able to honor late requests.

  • Dancer must be present to pick out her choice for the $20 leotard. $20 leotard selections are a final sale.

View Event →
Nov
28
to Dec 8

Black Friday, Small Business Saturday, Cyber Monday+

Can a small dancewear boutique compete with the Big Box stores, discount retailers and online megastores on the biggest shopping weekend of the year? Umm.... nope!

We're just going to do our own thing over here, thanks! The shop will be closed this week for the Thanksgiving holiday. You can start shopping our BF/SMS/CM deals online on Thanksgiving day, if you like. If you prefer to shop in person, we'll continue the deals all next week online and in the shop.

And.... we are going to offer free domestic shipping for all online orders over $75 from Thanksgiving to December 8.

View Event →
Nov
22
to Dec 15

Gaynor Giveaway!

We appreciate our customers! We are working with our Gaynor Minden friends to offer two lucky dancers a special Gaynor Minden gift package with over $200!

Prize includes:

  • one pair of Gaynor Minden pointe shoes

  • one set of pointe shoe ribbons and elastic

  • a Gaynor Minden leotard

  • a pair of Gaynor Minden tights

  • Gaynor Minden’s Ballet Companion book

Eligibility:

  • Winning dancers must have purchased at least one pair of Gaynor Minden pointe shoes from our shop in the last 12 months.

  • Entry forms must be submitted in the shop and prize package must be picked up, so all entrants should live within driving distance.

Rules:

  • Eligible dancers may visit the shop and submit their name for entry. At least one for the winning dancers must be submitted in person.

  • Eligible dancers may ask family and dance friends to submit additional entries in their name.

  • One entry, per person, per day.

  • Entries must be submitted during regular business hours.

  • Eligible dancers (and their dance friends/family may earn additional entries for every public Instagram and/or Facebook post that tags our business. (If we like it or share it, we saw it and it is counted). If your account is not public, please screenshot your post and message us.

  • Entries can be submitted from November 22 until December 15 (4pm)

  • Two winning names will be randomly selected from all entries.

  • Winning dancers will need to respond to select their sizing and model options for their prize before December 19.

  • Prizes will be available for pick up in the new year.

  • Winning dancers will allow a photograph to be taken with their prize gifts when they pick up the items.

Special thanks to Gaynor Minden for partnering with us for this dancer opportunity!

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Nov
15
12:00 PM12:00

Bloch Friday Sale

Get a head start on your holiday shopping or stock up on your dance essentials. Save 20% on all Bloch and Mirella items in the shop! Leotards, apparel, shoes, tights and accessories! Save an additional 20% off pink-line clearance items.

  • Pointe Shoes: Local dancers that have been fit for pointe shoes at The Station may include pointe shoes in their sale shopping (sorry but we are not able to do pointe shoe fittings during the event).

  • Purchases over $75 will receive a free gift (retail value over $30), while supplies last.

  • Bloch and Mirella new direct-to-sale and clearance items will go live at noon on November 15.

  • In stock items only.

  • Discount code for online shopping will be sent by email.

  • Online sales items may become unavailable if in-person shopping is fulfilled before we can pull items from the sales floor. Any online items that cannot be fulfilled will be refunded.

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BIG Summer Sale
Aug
8
to Aug 11

BIG Summer Sale

Set some time aside for our BIG Summer Sale, August 8-11! We've been busy creating amazing deals for our dance community! It’s our biggest sale of the year!

- Hundreds of leotards marked down to under $20
- Leather ballet slippers as low as $3
- Steep discounts on select dance tights
- Discontinued character shoes as low as $6!
- Our famous "$6 & Under" table will be fulll!!!!!
- Great deals on Booties, shorts, bra tops, leggings, sweaters and skirts. Something for everyone!
- We open our shop into the studio for lots of shopping space!
- Online shopping is available for most sale items. Sale items will appear online at noon on August 8. Not all sale items are available online.

Shop hours for the sale:

  • Thursday: 12-7

  • Friday: 12-6

  • Saturday: 11-5

  • Sunday: 12-4

View Event →
Elektra Pointe Shoe Fitting Event and Celebration!
May
22
3:00 PM15:00

Elektra Pointe Shoe Fitting Event and Celebration!

Have you seen Elektra? This amazing reinvention of the traditional pointe shoe is going to be released this summer. We are celebrating by hosting a fitting event, flash sale and fun-filled evening!

Fitting Event: Be one of the first dancers to try on this next generation pointe shoe! So Danca will be sending one of their pointe shoe fitting experts to the event so that dancers, parents and teachers can learn about this exciting new shoe, directly from the team integral to the pointe shoe reinvention process.

No purchase necessary to try on Elektra. We do recommend making an appointment. Register for your appointment to try Elektra here.

We are currently the only authorized Elektra retailer in Michigan, so we expect there to be quite a buzz!

Giveaways:

  • Everyone who tries on Elektra will get a free gift!

  • Free pair of So Danca tights with every pre-order of Elektra pointe shoes.

  • Everyone who tries on Elektra will be entered in a drawing for a Gift Basket that includes a $50 Gift Card for the shop!

Sale: We will also be celebrating Elektra’s release by offering 20% off all So Danca products in the store for anyone who tries on Elektra. Ballet slippers, character shoes, tap shoes, lyrical shoes, leotards, bra tops, shorts, leggings and studio warm-ups…. Everything that we have by So Danca will be 20% off for anyone that tries on Elektra.

Refreshments: Yes! We said it was a celebration, right?

Why try Elektra? You may have a pointe shoe that you love already, and that is totally ok! There won’t be any hard sales at the event, and we will always continue to carry a diverse mix of premium quality pointe shoes to offer to meet the needs of local dancers. However, if you think you might like to just test out another option…. Consider this:

  • Elektra will outlast all traditional pointe shoes. Testing shows that Elektra will last twice as long as most shoes currently on the market.

  • Elektra has interchangeable shanks. This means you can use the same shoe for partnering work and for demi-pointe! Have one foot that has different support needs than the other? No problem!

  • No need to break in your shoes. They will feel perfectly broken in, right out of the box!

  • They are stunning! So Danca has created an almost seamless shoe by eliminating the waist seams, heel binding and drawstring casing. This shoe will hug your foot perfectly!

  • After three years of design, testing and analysis, the Elektra was born to help facilitate dancers perform to their potential while minimizing stresses on the body. Thoughtful design to allow complete foot articulation and proper foot placement have been incorporated into the design.

  • There are a lot more great features to Elektra, but we’d like you to come see and try them in person!

  • Not a pointe dancer yet, are a parent or dance teacher and just want to find out more about Elektra? No appointment is necessary and you can stop in anytime during the event to learn more about Elektra!

View Event →
Jan
26
11:00 AM11:00

Downtown Kalamazoo Chili Cook-Off 2019

Our "We Don't Do Beans Texas Chili" has been getting great reviews and a following! Stop in to taste what people are talking about and try entries from over thirty downtown restaurants and businesses. 

Stop by Consumers Credit Union to pick up your Bingo Card to track your tasting and for your chance to win prizes. Chili Cook-Off is free, but you might want to purchase a commemorative tasting spoon.

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Sidewalk Sale
Jul
26
to Jul 28

Sidewalk Sale

  • The Station: Dancewear and Studio Rental (map)
  • Google Calendar ICS

Our biggest sales event of the year! You are sure to find deals and steals! Steep discounts on leotards, activewear, tights, shoes and studio warm-ups. Some items marked up to 75% off! Sometimes we get a great deal from our vendors and pass the savings directly on to you, just in time for back-to-dance shopping!

Special deals and surprises sent to our customers on our email list. Be sure you are on the list and checking your email! All customers on our email list all receive additional savings on clearance purchases and the chance to win something else. Examples of some of last year's special giveaways: a pointe shoe key chain, a pair of tights, additional % off clearance, voucher for an additional $50 of clearance items, etc. You can't win if you don't open your email! 

Sidewalk Sale Hours:

Thursday, 7/26: 10am-7pm

Friday, 7/27: 10am-8pm

Saturday, 7/28: 10am-6pm

View Event →
Mar
10
9:00 AM09:00

Girlfriends Getaway

Get away with your girlfriends for a fun-filled day of pampering, shopping and laughter!

Experience the diverse activities and events that Downtown Kalamazoo has to offer. You can do all the things you love, you've always wanted to try, or you can choose to sit back, relax, and unwind--it's your choice!

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At The Station, we'll be helping girlfriends pamper their skin. Check out all of the fun events at Girlfriends Getaway.

At The Station, we'll be helping girlfriends pamper their skin.

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Jan
27
11:00 AM11:00

Downtown Kalamazoo Chili CookOff

Our "We Don't Do Beans Texas Chili" has been getting great reviews and a following! Stop in to see what people are talking about and try entries from thirty downtown restaurants and businesses. 

Stop by Consumers Credit Union to pick up your Bingo Card to track your tasting and for your chance to win prizes. Chili Cook-Off is free, but you might want to purchase a commemorative tasting spoon.

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Small Business Saturday
Nov
25
10:00 AM10:00

Small Business Saturday

Small Business Saturday is a great way to show your local small businesses that you are happy to have them in your community. We will be having some special promotions today. Whether you are window shopping or doing some serious holiday gift shopping, we hope you will stop in and say, "Hi".

 

 

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Jul
26
to Jul 30

2017 Sidewalk Sale

For a few days each summer, we expand our shop's footprint into the studio and the alcove for the biggest sale of the year! 

Wednesday, July 26: Shop 12-7pm (An early start for our E-mail friends and social media followers)

Thursday, July 27: Shop 9-8pm

Friday, July 28: Shop 10-9pm

Saturday, July 29: Shop 10-6pm

Sunday, July 30: Shop 12-4pm

View Event →
May
13
12:00 PM12:00

Ballet Bun 101 Class

Are you clueless how to do your dancer’s hair in the perfect ballet bun? Join us for our Ballet Bun 101 Class to learn how to twist even the most unruly hair into a sleek, elegant ballet bun! 

Join us for this fun event! You’ll leave feeling confident in your bun making skills just in time for recital season. Ballet Bun 101 is open to all dancers in the community.

Ballet Bun 101 Class

What: Learn how to create classical ballet’s iconic up-do!

When: Saturday, May 13th

Time: Noon-1:00pm

Where: The Station, 169 Portage Street, Kalamazoo, MI 49007

Fee: $5.00 per dancer, parents free

Perks: Dancers will receive a $5.00 gift card to use towards their bun supplies and a Ballet Bun 101 course completion certificate.

Hosts: The Shop at The Station and Ballet Kalamazoo

Questions: Call Jennifer with The Station at 269-870-5226 or Amy with Ballet Kalamazoo at 269-267-6681

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