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Elektra Pointe Shoe Fitting Event and Celebration!

  • The Station 169 Portage Street Kalamazoo United States (map)

Have you seen Elektra? This amazing reinvention of the traditional pointe shoe is going to be released this summer. We are celebrating by hosting a fitting event, flash sale and fun-filled evening!

Fitting Event: Be one of the first dancers to try on this next generation pointe shoe! So Danca will be sending one of their pointe shoe fitting experts to the event so that dancers, parents and teachers can learn about this exciting new shoe, directly from the team integral to the pointe shoe reinvention process.

No purchase necessary to try on Elektra. We do recommend making an appointment. Register for your appointment to try Elektra here.

We are currently the only authorized Elektra retailer in Michigan, so we expect there to be quite a buzz!


  • Everyone who tries on Elektra will get a free gift!

  • Free pair of So Danca tights with every pre-order of Elektra pointe shoes.

  • Everyone who tries on Elektra will be entered in a drawing for a Gift Basket that includes a $50 Gift Card for the shop!

Sale: We will also be celebrating Elektra’s release by offering 20% off all So Danca products in the store for anyone who tries on Elektra. Ballet slippers, character shoes, tap shoes, lyrical shoes, leotards, bra tops, shorts, leggings and studio warm-ups…. Everything that we have by So Danca will be 20% off for anyone that tries on Elektra.

Refreshments: Yes! We said it was a celebration, right?

Why try Elektra? You may have a pointe shoe that you love already, and that is totally ok! There won’t be any hard sales at the event, and we will always continue to carry a diverse mix of premium quality pointe shoes to offer to meet the needs of local dancers. However, if you think you might like to just test out another option…. Consider this:

  • Elektra will outlast all traditional pointe shoes. Testing shows that Elektra will last twice as long as most shoes currently on the market.

  • Elektra has interchangeable shanks. This means you can use the same shoe for partnering work and for demi-pointe! Have one foot that has different support needs than the other? No problem!

  • No need to break in your shoes. They will feel perfectly broken in, right out of the box!

  • They are stunning! So Danca has created an almost seamless shoe by eliminating the waist seams, heel binding and drawstring casing. This shoe will hug your foot perfectly!

  • After three years of design, testing and analysis, the Elektra was born to help facilitate dancers perform to their potential while minimizing stresses on the body. Thoughtful design to allow complete foot articulation and proper foot placement have been incorporated into the design.

  • There are a lot more great features to Elektra, but we’d like you to come see and try them in person!

  • Not a pointe dancer yet, are a parent or dance teacher and just want to find out more about Elektra? No appointment is necessary and you can stop in anytime during the event to learn more about Elektra!

Earlier Event: February 17
Gaynor Minden Pointe Shoe Fitting Event